Introduction
Google announced it will show social posts and short videos directly in the Google Discover feed inside the Google app — and add a follow button so users can follow creators and publishers from the feed. The change aims to blend traditional articles with social content, making Discover more like a one-stop feed for video and posts as well as news.
Why this matters: users who prefer short videos and social posts can now see them inside Discover instead of hopping between apps. Publishers and creators may get more visibility in Google’s feed, while Google aims to keep people inside the Google app longer.
Google Discover will show Instagram, X and YouTube Shorts
Google’s official post says that, “In the coming weeks, you’ll start to see more types of content in Discover from publishers and creators across the web, such as posts from X and Instagram and YouTube Shorts.” This is rolling out via an update to the Google app.
How the follow button works
Users will see a “Follow” control in Discover cards for creators and publishers. Tap it and Google will show more content from that creator in your personal feed. You can preview content — articles, posts or Shorts — before choosing to follow. The feature is meant as a personalization tool, not a replacement for the original social platforms.
We’re adding new content, formats and features to Discover in the Google app so you can easily explore your interests:
— Google (@Google) September 17, 2025
🤳 In the coming weeks, you’ll see videos and social posts from platforms like @YouTube Shorts, X and Instagram
⭐ You can follow creators and publishers… pic.twitter.com/rXU15YFIWL
Credit of Video: Google X
What reporters and sites are saying
Tech outlets from TechCrunch to Android Authority covered the update, noting the move brings social posts into the same Discover experience as news articles and videos. Observers say this aims to compete with social-first apps and keep users engaged in Google’s app.
Privacy and misinformation — what to watch
Some analysts warn that mixing social posts and news in one feed raises moderation and context challenges. Google says it will show source preview and let users control follow choices, but watchdogs and publishers will likely watch rollout closely.
What to expect and rollout timeline
Google says the new content types and follow features will appear “in the coming weeks.” Availability may vary by country and by platform (Android/iOS). If you use Discover now, check for an app update and watch for new kinds of cards (social posts, Shorts) inside your feed.
Sources I read for this article: Google’s official blog post and its X post, plus reporting from TechCrunch, Android Authority and Search Engine Journal.
Frequently Asked Questions
Will Google Discover show X posts and Instagram posts?
Yes. Google says Discover will start showing posts from X and Instagram, plus YouTube Shorts, in the Google app feed in the coming weeks.
How does the Google Discover follow creators feature work?
You can tap a Follow button inside Discover on a creator or publisher card to see more of their posts and videos in your feed.
When will the Google Discover follow option arrive for everyone?
Google says the change rolls out in the coming weeks; timing may differ by region and device.
Will Discover still show news articles after this update?
Yes. Google intends to mix news articles, social posts and Shorts so users see a variety of content formats in Discover.
How i provide this information:
I checked Google’s official announcement and major tech outlets before writing. I used only confirmed, public information — nothing is presented as confirmed beyond Google’s statements.