Daniel Ek pivots from CEO to European tech investor — what it means for Spotify and startups

Sophia L. Carter
Updated: October 1, 2025

Introduction

Daniel Ek, Spotify’s founder and longtime CEO, will step down from day-to-day leadership and become executive chairman on January 1, 2026, handing operational control to co-CEOs Gustav Söderström and Alex Norström. This move lets Ek concentrate on “long bets” — large, early investments across Europe in AI, climate tech and health start-ups.

Why this matters now (inverted pyramid):

  • Ek’s transition reshapes Spotify leadership while promising new private capital for Europe’s tech ecosystem.
  • It follows earlier steps by Ek to reduce daily involvement and mirrors other founders moving into investor roles.
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Leadership change and strategy

Daniel Ek pivots from CEO to European tech investor — what it means for Spotify and startups

Spotify will adopt a co-CEO structure: Söderström will focus on product and tech, Norström on business operations. Ek will keep broad strategic control as chairman and steer capital allocation decisions. Key corporate details were announced publicly and reported by Reuters.

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A boost for European startups

Daniel Ek pivots from CEO to European tech investor — what it means for Spotify and startups

Ek’s investment focus is explicitly Europe-centric, using his Prima Materia vehicle and private funds to back AI, defense-adjacent tech, climate and health ventures. Industry observers expect this to increase late-stage and moonshot funding in Europe, where venture flows have lagged U.S. levels.

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Quick takeaways for readers

  • Short term: Spotify operational continuity via co-CEOs; market reaction modest.
  • Medium term: More capital and credibility for European deep-tech firms.
  • Watch: Which startups Ek backs — especially AI and climate plays — as those choices will shape headlines and talent flows.

Author note: I cross-check major moves with Reuters and top tech outlets to ensure accuracy. This coverage focuses on the business and startup impact of Ek’s move.

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