Written by Tekznology
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Introduction
On August 11, 2025, Ford will attempt to reshape the electric vehicle market with the reveal of a new, low-cost EV. CEO Jim Farley has called it Ford’s “Model T moment” — a bold statement that harks back to the car that made driving mainstream over a century ago. This new EV, expected to launch at around $25,000, is built on a next-gen platform designed for speed, simplicity, and mass adoption. From Kentucky to coastlines, this move could finally bring electric mobility to the everyday driver.
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Background – Ford’s EV Strategy in Recent Years
In the last 10 years, Ford has extended its electric list with cars like the Mustang Mach‑E and the F‑150 Lightning. But it’s also faced growing challenges — especially around cost and production speed. In Q2 2025, Ford shared that its EV division was spending more money than before. That’s when CEO Jim Farley decided to accelerate innovation
- Skunkworks Project: In early 2024, Ford secretly carried together a small, concentrated team to work on a new electric car design. It wasn’t public, and most people didn’t even know it existed. Alan Clarke was guiding team, who recently worked at Tesla. (Source: TechCrunch)
- Made in the USA: To low the cost and avoid supply suspension, Ford wants to keep things basic. They’re investing big in U.S. battery production, especially at their BlueOval Battery Park in Michigan. (Source: Road & Track).
- Why Ford’s looking Fast: Ford’s feeling the burden. Tesla has already lead the show in electric cars, and Chinese companies like BYD are finishing in fast. The pressure is serious now. (Source: Car and Driver)
What Makes the “Model T Moment” Special
Farley likened this statement to the important launch of the Model T because of its:
- Affordability: Target base pricing around $25,000 — transporting electric cars within reach of ordinary buyers (Source: Road & Track)
- Scalability: A resourceful platform supporting multiple body styles: compact SUVs, small pickups, and ride-hailing vehicles (Source: InsideEVs)
- User-Centric Design: Unique digital experiences, including over-the-air updates and modular interiors, customized for both retail and commercial users (Source: TechCrunch)
Ford’s new affordable EV is further than just another car — it reveals the company’s thrust toward automotive innovation and a smarter future of transportation. As Ford EV plans extend, this new model could help make electric vehicles more available to everyday drivers through the country.
Details of the August 11 EV Reveal
Event Overview
- Date & Location: August 11, 2025 in Kentucky
- Host: Ford CEO Jim Farley and key Ford Model-E executives
- Schedule: Fixed revealing of the new EV with the next-gen EV platform
Skunkworks Platform Highlights
- Cost-Efficient Batteries:
- LFP chemistry for durability and safety
- U.S.-based producting to reduce supply-chain risks Road & Track
- Flexible Architecture:
- Supports several vehicle segments from a upgraded transition to a alternative work choice
- Simplified rally lines for higher output
- Electronic fusion:
- Over-the-air software updates
- Connected services for quick management and consumer apps
Implications for the Auto Industry
Ford’s “Model T moment” transfer machine through the global EV market and auto industry 2025:
- Pressure on Competitors: Tesla and Chinese car designer like BYD and Geely must reply or react to Ford’s sub-$30 k pricing.
- Supply-Chain Reorganization: Large focus on private battery plants signal a shift facing basic builts and job creation.
- Market choosing: By focusing new buyers, Ford could enhance EV raising after early buyers goals Tom’s Guide.
This announcement marks Ford’s duty to sustainable mobility and clean energy vehicles, supporting its position as a U.S. auto manufacturer introducing for the next generation.
Conclusion
Ford’s Model T moment isn’t just a marketing pitch — it’s a strategic bet on the future of clean transportation. With a focus on affordability, American manufacturing, and digital-first design, the August 11 announcement could become one of the most significant turning points in EV history. If successful, this car may do for electric vehicles what the original Model T did for gasoline cars — make them a common reality for millions. Keep watching this space — we’re witnessing history in the making.
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Frequently Asked Questions
What is Ford’s Model T moment?
It’s Ford’s big step to launch a low-cost EV, similar to how the original Model T changed cars forever.
When will Ford reveal the new EV?
Ford will reveal the affordable EV on August 11, 2025, in Kentucky.
How much will Ford’s new EV cost?
The starting price is expected to be around $25,000.
Is Ford making EVs in the U.S.?
Yes, Ford is producing EVs and batteries in the U.S. to cut costs and boost jobs.
Who is leading Ford’s EV project?
Ex-Tesla engineer Alan Clarke is heading the Skunkworks EV team.