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Written by
Ameer Hamza
Introduction
The New Apple TV 4K release date is expected in late 2025, as fresh reports and code leaks suggest Apple is preparing a major upgrade. Evidence points to a big performance boost, with the company testing the powerful A17 Pro chip for its next streaming box. Apple is also expanding its custom Wi-Fi and Bluetooth chip across home devices, hinting that the new model could arrive between September and November 2025.
Why this matters now
A new Apple TV with an A17 Pro chip would be the most significant hardware upgrade for the product line since 2022, turning the box into a far stronger platform for gaming, Apple Intelligence features, and high-performance streaming. With Apple boosting investment in original content and adjusting Apple TV+ pricing this week, new hardware could be used to refresh subscription interest.
What the leaks show — A17 Pro and networking chips
Developers and sites scanning Apple’s internal code found references to an A17 Pro part for an unreleased Apple TV, which suggests Apple plans a substantial performance jump over the current A15-based model. MacRumors reported the chip references after the code leak, and several outlets say the A17 Pro would enable console-grade graphics and support for Apple Intelligence features.
Separately, Bloomberg’s reporting and follow-ups say Apple is moving forward with an in-house Wi-Fi/Bluetooth chipset (often referred to as “Proxima” in coverage) that would debut in HomePod and Apple TV devices — a move to reduce third-party dependencies and improve integration.
Gaming and Apple Intelligence
An A17 Pro Apple TV would make higher-end gaming much more feasible on the platform and enable richer on-device AI features tied to Apple Intelligence. Developers could bring more demanding games and apps to tvOS if that hardware arrives. These possibilities are the reason many analysts now expect Apple to position the new Apple TV as both a streaming device and a more powerful home-entertainment hub.
When to expect an announcement
Multiple outlets — and analyst expectations tied to Apple’s product calendar — point to a late-2025 release window. Some reporting says Apple could announce the new box at the iPhone 17 event or in the weeks after, with availability following in October–November. As always with Apple, plans can shift, and Apple has not confirmed dates.
Frequently Asked Questions
When will the new Apple TV 4K be released?
Media reports and code leaks point to a late-2025 release window (September–November). Apple has not confirmed an official date.
Will the next Apple TV 4K use the A17 Pro chip?
Code references discovered by reporters indicate the new Apple TV 4K may use an A17 Pro-class chip, which would be a significant performance upgrade.
Should I wait to buy a new Apple TV?
If you want the latest gaming and AI features, waiting for the new model later in 2025 is reasonable. If you need a box now, the current 2022 model remains capable for streaming.
Conclusion — What buyers should do now
If you own a 2022 Apple TV 4K and don’t need the newest gaming or AI features, there’s no urgent reason to upgrade today. But if you’re in the market for a streaming box and want better future-proofing for games and Apple Intelligence features, waiting for the new model (expected later this year) is sensible. Also note Apple announced a price adjustment for Apple TV+ subscriptions on Aug. 21, 2025 — another factor for subscription-minded buyers.
