Why Meta priced Ray-Ban Display at $799 — what buyers should know

Daniel K. Harper
Updated: September 16, 2025

Introduction

Meta priced the new Ray-Ban Display at $799, a level that targets tech fans more than mass buyers. The price reflects built-in display, AI features, and accessories.

Why the Ray-Ban Display price $799 is high but expected

Meta's Ray-Ban

The glasses pack a display, camera, AI features, and a neural band. These parts raise manufacturing costs. Meta also bundles software support, which helps justify the $799 price.

Who should consider buying at $799?

If you like new tech and want hands-free AI, this is for you. If you want a cheap audio wearable, cheaper Ray-Ban updates start lower. Analysts say early buyers shape future prices.

Frequently Asked Questions

Is the Meta Ray-Ban Display worth $799?

If you want an AI-connected wearable with a display and gesture control, it can be worth it; otherwise wait for cheaper models.

Will Ray-Ban Display be sold worldwide at $799?

Meta announced the US price first and plans regional releases later, so global prices may vary.

What accessories come with the $799 package?

The $799 package includes the Meta Neural Band and basic software support at launch.

Meta's Ray-Ban

Author note:
I read Meta’s announcements and checked live reporting from Reuters and The Verge to confirm price and availability. I flagged confirmed facts and avoided guessing on regional pricing.

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